Is Tiffany in trouble?

The brand has been accused of marketing too heavily to Gen Z but are they missing a trick?

Tiffany’s long awaited collaboration with Nike has left marketers perplexed and Ruba Abu-Nimach, Executive Creative Director at Tiffany & Co, out of a job. The campaign has left people divided (frankly, what’s new in 2023?) between brilliance and poor taste. There seems to be no middle field and no scope for the heritage brand to ‘get it so wrong.’ In t…