Sense and Sustainability

Three British brands that fly under the radar on Substack

Sustainability has been the trendy word in fashion the last few years. Conjuring high moral obligation, it seeks to dispel any notion of fast-fashion behaviour. When I began in the fashion industry (ahem, 2008) the word ethical was used in equal measure: I recall being told at Bazaar that we weren’t to use the word as it was too ambiguous and frankly, b…