I started this newsletter series because I am a stylist who finds joy in helping women curate succinct, working wardrobes that allow them to get dressed without thinking too hard. I really believe that when we curate a working wardrobe, we free up space for the most important things in life.
As the world finally moves towards the ethos of true sustainability, what we buy, how we live and the way we shop becomes crucial to our wellbeing. Investing in clothes that are built to last is more important than ever. The average woman currently owns 53 items of unworn clothing and only wears 50% of the clothes in their wardrobes. Harrowingly, 90% of shoes end up in landfills!
I am passionate about resell, reuse and recalibrating pieces within existing wardrobes. While I enjoy working with sustainable brands, my ethos is that a fast-fashion garment can also be sustainable if it’s worn at least 30 times over its lifetime. I hope my edits allow you to fall in love with timeless pieces while also finding new ways to combine existing pieces.
Is it free to subscribe?
Yes. So much of online shopping content feels contrived with targeted SEO, flashy bylines and unaligned brand partnerships. While I am experimenting with affiliates on free content, I spent two years creating this community without. I do believe in being paid for time and research though so most of my content is situated behind a paywall. You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.
